When Columbia and Threadneedle joined forces, they became one of the world’s largest asset management groups, responsible for more than $500 billion in assets. They needed a global launch campaign to announce themselves to the world.

We photographed the end investors in their own environment, with an image of their future personal investment success projected over the top of them, creating an atmospheric image and a campaign like no other in the sector.

www.columbiathreadneedle.co.uk

Art Director: Tim Palmer

Copy Writer: Tim Palmer

Digital Creative Director: Tim Palmer