By their own admission, the marketing team was looking for a more show-stopping way to describe the business. The challenge was finding inspiration that would drive more sales enquiries and linger longer in the memories of the target audience. In this case, the media and analyst community were key. Shelly turned to Berkeley Communications for afresh narrative that would shift hearts and minds.
Our Story
LAZY IS GOOD
Since the dawn of time, human civilization has sought to conserve energy for the things that really matter – like hunting, fending off predators, or finding a mate and building a shelter. And while times have changed, the principles of saving energy remain the same. That’s why Shelly home automation solutions exist. To bring control and certainty over how you spend your time, because time is not something you get back.
Introducing SHELLY HOME AUTOMATION.
Because lazy is good.
221 Articles across mainstream US media.
32.9% average open rate of email campaigns.
120 product reviews in lifestyle media.
3 awards for PR campaign of the year.
62" excellent rating for domain authority.
2.5 billion unique monthly viewers.