Backed by supermarket and category data, we know there’s a surge in rosé sales when the sun comes out. We explored this further and found that 19.2°C is the optimum temperature when people reach for rosé.

So, we built a billboard that dispensed perfectly chilled Aldi Specially Selected rosé at that exact temperature. Teamed with a robust media outreach strategy, we generated widespread national column inches, social media interaction, and thousands of tipples were sampled in the ‘rosé capital of the UK’ according to our research.

Generating 146 media stories, 150% boost in rosé sales, +5,000 samples per day

Awarded

IPM Grand Prix Award