The United Nations World Food Programme (WFP) launched a digital cash card programme to provide food assistance to thousands of displaced Syrian refugees across Turkey.

The card that was replenished with money weekly offered families the dignity of choosing and buying their own food in the refugee camps, rather than being provided with handouts.

It offered them the something we called ‘The Incredible Ordinary’

We found food stories of what items people would buy to make their family feel more at home, and turned those items into products in a shop that we took on tour around Europe for press and passers by to learn about the good work being done.