Toptable was a bit of a fading star. What started out as brilliant technology had probably become a faceless website for tourists to find a cheap, last minute restaurant.

We needed people to look again at the brand. Because Toptable is about people. It is about bringing people together for shared experiences . . . falling in love, doing business, wandering down memory lane and remembering who we are.

If tables could talk, just imagine what they’d say. . .We used digital posters to bring tables to life. Location-based posters to encourage spontaneous booking

And ‘live’ posters to highlight just how simple the site is. We updated the copy by time of day, day of the week, and events in the year, making people smile on the way to work and book on the way home

The campaign gave the brand personality and brought it closer to people in every way.

The manifesto in the first Cross Track poster below, says it all really.

Art Director: Ray Chan

Copy Writer: Simon Cenemor

Digital Creative Director: Tim Palmer

Executive Creative Director: Owen Lee