We worked with legendary former British Lions coach Sir Ian McGeechan to created a bespoke emotive speech ahead of the Premiership Rugby final.

The speech, dubbed a 'Pub Pep Talk', is designed to fire up fans ahead of the showpiece event. It was first delivered to fans inside the famous rugby Cabbage Patch pub and heard by those in attendance at the final at Twickenham before KO on the big screens.

Creative Director: Tim Palmer

Executive Creative Director: Donald Swanepeol