We release content for the NSPCC to encourages parents to talk to their children about their private parts. Children discuss the nicknames they give to their private parts, such as "todger" and "winkle". The film then asks parents to teach their children "the underwear rule" – that they should not touch or be touched in areas normally covered by underwear – as a means of protecting them against abuse. 

Art Director: Ray Chan

Copy Writer: Simon Cenemor

Creative Director: Tim Palmer

Executive Creative Director: Al Young