As part of the wider launch for BMW Retail Online, we partnered with Shazam to create an art installation at King’s Cross Station, London. Attention-grabbing visuals adorned Print and OOH media. Passers-by scanned their favourite car image to be redirected to the relevant BMW Retail Online page, where they could purchase the exact car, right there and then, online, without ever having to meet a sales person.

Art Director: Ben Edwards

Copy Writer: David Mygins

Digital Creative Director: Tim Palmer

Executive Creative Director: Owen Lee