Working at Sports Marketing company We Play, who were looking to increase their audience from beyond sports into ‘Fandom’. We pitched and won the Howler Head whisky account that is associated with Dana White, the president of the UFC, including the soon to be famous ‘HOWLOMETER’ So when the commentators howls go up, the price of Howler head goes down, until the drinks are on Dana!

Art Director: Vini Rodriguez

Digital Creative Director: Tim Palmer

Head Of Creative: Tim Palmer